Where, oh where has my Cabernet gone?
Over the last several years, we've noticed a decline in the sales of cabernet sauvignon. A wine that used to be considered the "king" of wine in California has suffered a major hit in sales.
Given the fact that the average price of a Napa Valley cabernet is $55.00, and the state of the current economy, it's not surprising that sales of this once-regal wine have hit the skids.
Is the current state of the wine buying pattern to account for this malady? Perhaps there is more to this situation than most people have considered.
One of my favorite wine columnists - Dan Berger - has written an intriguing article giving his thoughts on the reasons why cabernet sales are suffering.
It makes for interesting reading, and certainly gives pause to wonder. Click on the link below to read Dan's thoroughly interesting article.
click here to read!
