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Posted - 15 Jun 2011
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Peaches and Nectarines from Fitzgerald's Premium Tree Fruit

    The first offerings from J. Fitzgerald Kelly’s orchards in Reedley are now here.  “Farmer Fitz” grows over a hundred varieties of peaches, nectarines, plums and apricots on his 35 acres. Bearing such exotic names as Virgin Blush, Lady in Red, Sugar Lips, Carmen Miranda and Rings of Saturn, Fitzgerald’s peaches and nectarines have earned a reputation for high quality from Sonoma to Santa Monica.

    Each stone fruit variety is generally available for only a week or two.  Fitz allows the fruit to remain on the tree longer than the “factory farms” do, which means it has a shorter shelf life and must be handled with more care.  That means it’s going to cost more.  It also means that the fruit will be higher in sugar and flavor.  Try some and see if you don’t agree.  You’ll see the display right in front of you when you enter the store in Sonoma.

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Dave Clark
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You may have seen our produce truck – if you're out early in the morning.  Dave is our produce buyer and department supervisor for both stores.

Dave is one of our original employees-one of our first hires at our inception in 1985! 

He buys direct from the San Francisco produce market and from local growers when in season, including organic farmers.

You can be assured, if the produce isn't the best, Dave won't bring it "home" to Sonoma Market and Glen Ellen Village Market!